''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
and media. Its namesake magazine was started as a
broadsheet
A broadsheet is the largest newspaper format and is characterized by long Vertical and horizontal, vertical pages, typically of . Other common newspaper formats include the smaller Berliner (format), Berliner and Tabloid (newspaper format), ta ...
newspaper in
Chicago
(''City in a Garden''); I Will
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, coordinates =
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in 1930.
''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly
[ print magazine.
''Ad Age'' is based in New York City. Its parent company, the ]Detroit
Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...
-based Crain Communications
Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries.
History
Gustavus Dedman (G.D.) Crain, Jr. ( Gustavus Demetrious Crain, Jr.; 1885–1973), pre ...
, is a privately held publishing company with more than 30 magazines, including ''Autoweek
''Autoweek'' is a car culture publication based in Detroit, Michigan. It was first published in 1958 and in 1977 the publication was purchased by Crain Communications Inc, its current parent company. The magazine was published weekly and focused ...
'', ''Crain's New York Business'', ''Crain's Chicago Business
''Crain's Chicago Business'' is a weekly business newspaper in Chicago, IL. It is owned by Detroit-based Crain Communications, a privately held publishing company with more than 30 magazines, including ''Advertising Age'', ''Modern Healthcare'' ...
'', ''Crain's Detroit Business'', and ''Automotive News
''Automotive News'' is a weekly newspaper written for the automotive industry, predominantly individuals corresponding with automobile manufacturers and automotive suppliers. Based in Detroit and owned by Crain Communications Inc, ''Automotive ...
''.
History
''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein.
Recognition
''Ad Age'', which ''The New York Times'' in 2014 called "the largest publication in the ad trade field"[ published in 1999 a list of the top 100 players in advertising history. Among these were ]Alvin Achenbaum
Alvin Achenbaum (December 11, 1925 – January 26, 2016) was an advertising executive and marketing management consultant of the late 20th century. He was founder and president of the Achenbaum Institute of Marketing.
Early life and education
Ach ...
, Bill Backer
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive.Weil, Martin. "William Backer, ad man behind Coke jingle that taught the world to sing, dies at 89." ''Washingtonpost.com'', 17 May 2016 ...
, Marion Harper Jr., Mary Wells Lawrence
Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. Lawrence was the first female ...
, ACNielsen, David Ogilvy
David (; , "beloved one") (traditional spelling), , ''Dāwūd''; grc-koi, Δαυΐδ, Dauíd; la, Davidus, David; gez , ዳዊት, ''Dawit''; xcl, Դաւիթ, ''Dawitʿ''; cu, Давíдъ, ''Davidŭ''; possibly meaning "beloved one". w ...
, and J. Walter Thompson
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...
.
In 1980, Henderson Advertising The Greenville, South Carolina-based Henderson Agency was founded in 1946 by James M. Henderson, who put in considerable effort to recruit "smart creatives."
In 1974, the work it did in 1967 for Fantastik was still considered noteworthy.
By 19 ...
, founded 1946 by James M. Henderson in Greenville, South Carolina
Greenville (; locally ) is a city in and the seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 census, it is the sixth-largest city in the state. Greenville is located approximately halfway be ...
, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".
Controversy
Thirty years after Ad Age's "''Guns must go!''" headline, on an editorial in response to the 1968 assassination of Robert F. Kennedy
Robert Francis Kennedy (November 20, 1925June 6, 1968), also known by his initials RFK and by the nickname Bobby, was an American lawyer and politician who served as the 64th United States Attorney General from January 1961 to September 1964, ...
, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response." There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."
References
External links
Advertising Age brand page on Crain Communications website
{{Crain Communications
Business magazines published in the United States
Weekly magazines published in the United States
Magazines about advertising
Magazines established in 1930
Magazines published in Detroit